DALLAS – August 8, 2015 – After raising $440,000 last summer, BvB Dallas, the annual young-professionals powder-puff football game, raised $475,000 and recruited a large roster of players, coaches and supporting participants to tackle Alzheimer’s Disease this season.

Based on a competitive application process, BvB picked two beneficiaries for the 2015 season: Baylor AT&T Memory Center and the Kennedy Lab at UT Dallas’ Center for Vital Longevity at The University of Texas at Dallas.

Each player and coach, clad in Pink (Team Blonde) and Blue (Team Brunette), raised at least $1,000 to be on the field for the night game held at the Cotton Bowl on Aug. 8.

The final score was 45-8, with the Brunettes dominating even before the half-time show, in which Dr. Kennedy and other members of CVL were presented with a symbolic check.